Amazing NIL opportunity for Kentucky basketball stars is now stuck in everyone's head

"I pump. I shop. I pump. I shop" is rolling through everyone's head right now after Clark's Pump & Shop booked three of Kentucky's basketball stars to an NIL deal. Lamont Butler came up with a rap song, and the three of them danced, laughed, and showcased the gas station in a new commercial.

If you haven't seen it yet, you need to watch it. It's one more example of this team having fun together while taking advantage of NIL opportunities. It also shows again that Lamont Butler has serious skills in the music department and on the court.

It features all three players rolling together to the local Clark's Pump & Shop to fill up on gas and snacks in presumably Lamont Butler's Mercedes. Andrew Carr provides the background vocals, Jaxson Robinson brings the smiles and dance moves, and all around, they are having a ton of fun. Who would have thought dancing with fuel pump handles would be so electric?

Kentucky fans are loving it too and want to see more NIL opportunities like this in the future.

This is already the second Kentucky-inspired rap music video by Butler. He came out with one that he debuted at Big Blue Madness to kick off the season if you haven't seen that one or if you simply want to see it again, you can watch it here.

While the football program seems to be burning to the ground, Kentucky basketball is giving hope back to Big Blue Nation. They are now ranked #4 in the country, and fun is happening again both on the court and in the stands. They now head on the road to play two back-to-back quad-one games against Clemson and Gonzaga. Clemson is not currently ranked (though they are receiving votes). Gonzaga is ranked seventh in the AP Poll.