Little to nothing in the video game world is as widely maligned as microtransactions. Baiting your players, on any level, into paying for extra content or for quicker advancement is the easiest way to turn those very players against you.
And right now, EA Sports is about to implement those hated transactions in the worst way in College Football 27. This pained development comes right after what was, acccording to games.gg, the a real record-breaking return of the College Football gaming series, which sold over 3.1 million copies last July during launch month. One Kentuckian has had enough, and he isn't shy about saying so.
Kentucky-based YouTuber Bordeaux, who often partners with EA Sports to promote their content, took a huge swing in posting a (shortly thereafter) viral condemning message on X. In short, he's challenging one of the biggest gaming companies in the world head-on.
"Make a stand against micro transactions... Take them out and bring XP sliders back," he said in the post. According to the 25,000 likes and counting, his social media following, in the Bluegrass and beyond, agree.
IDGAF about a partnership. Make a stand against micro transactions in Dynasty and RTG. Take them out and bring XP sliders back @EASPORTSCollege #CFBPlayDontPay
— Bordeaux (@bordeauxyoutube) July 7, 2026
I'd wager that more than a few Kentucky fans, especially during Mark Stoops' final disappointing season, found themselves making things right on the digital field. You don't have to admit it here - I feel your pain, BBN.
But now, faced with this negative change, it'll be nearly impossible to fully enjoy the only college football game on the market without paying regular extra fees.
Bordeaux Leads the Backlash Against EA
In previous games, players could create a coach and then, over the years, slowly build experience and level up to get better benefits; you could reach the maximum level, even if took real time. A microtransaction skips that grind by trading real money for in-game currency.
That means that, even after paying 79.99 for the game initially, you'll need to pay more to get, for example, to the maximum coaching level. And that's just one facet of a game with a number of popular, previously experience-based modes. It doesn't take much digging to see why Bordeaux and his 122,000 followers on X are disgruntled.
And now, as a result of he and others pushing the envelope online, the 'CFBPlayDontPay' movement is taking hold all across social media. As of now, EA has yet to respond - go figure.
But as the company remains silent for the time being, one thing is still for sure: If you planned on checking out Will Stein's first Kentucky football squad on a console, you better be ready to "pony up" some additional funds to get the full experience.
Who knew Coach Stoops' NIL philosophy would haunt us even after he's gone?
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