Kentucky March Madness Ticket Prices: How Much for Sweet 16 in each region?

See costs, compare each region and find out how you can still snag seats to see the Cats and Vols go at it Friday.
Kentucky's Big Blue Madness
Kentucky's Big Blue Madness | Andy Lyons/GettyImages

Big Blue Nation is ready to roar—Kentucky’s in the Sweet 16, facing Tennessee on Friday March 28th, 2025, at Lucas Oil Stadium. It’s their first second-weekend run since 2019, and fans are clamoring to see if the Cats can keep their 2 game winning streak alive vs. the Vols. But how much will it cost to cheer in Indy? Here’s the breakdown on Kentucky ticket prices and a region-by-region cost comparison (as of March 26th).

Kentucky vs. Tennessee: Ticket Costs

Kentucky’s Midwest Regional Semifinal is a hot ticket—prices reflect the rivalry’s heat:

Cheapest Seats: $200–$225 (upper bowl, StubHub)

Mid-Range: $350–$400 (lower bowl, side views).

Premium: $500+ (courtside or club seats).

Each ticket covers both Midwest games (Kentucky vs. Tennessee, Houston vs. Purdue) starting at 7:39 PM ET on TBS(some packages also include Sunday's session).

Region-by-Region Price Comparison

How does Indy stack up? Here’s what Sweet 16 tickets cost across the other three regions, based on secondary market data:

East (Newark, Prudential Center): $250–$600. Duke vs. Arizona draws blue-blood cash, with BYU-Alabama adding 2 big fanbases. Newark’s proximity to fans hikes the floor to $250.

South (Atlanta, State Farm Arena): $180–$450. Auburn-Michigan and Michigan State-Ole Miss lack Kentucky’s rivalry pull—$180 entry reflects softer demand.

West (San Francisco, Chase Center): $220–$550. Florida-Maryland and Texas Tech-Arkansas draw cross-country travelers—$220 starts, but Cali costs nudge it higher.

What Drives the Price?

Kentucky’s tickets hover mid-range—rivalry with Tennessee spikes demand, but Indy’s 70,000-seat Lucas Oil keeps supply decent vs. smaller venues like Newark’s 18,000-seat Prudential. East’s priciest tags tie to Duke’s draw, while South’s cheaper seats reflect less marquee matchups.

Scoring Kentucky Sweet 16 tickets starts at $200—a steal for BBN to witness a Vols upset at Lucas Oil. Compared to $250 in the East or $180 in the South, Indy’s a sweet spot. Grab seats now—March 28 decides if Kentucky’s run keeps rolling or stalls!