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Kentucky football fans left laughing at UKFCU’s Super Bowl LIX commercial: Best commercials of the first half

The Kentucky Federal Credit Union aired it's local Super Bowl Commercial, and the results were pretty awesome.
ByDrew Holbrook|
From left, Drew Franklin, Ryan Lemond and Matt Jones perform a special radio show in honor of Jared Lorenzen in front of a live audience at Highlands Athletics in Fort Thomas, Ky., on Thursday, July 11, 2019. Kentucky Sports Radio host Matt Jones and started a fund to help support Jared Lorenzen's family. Kentucky Sports Radio Jared Lorenzen
From left, Drew Franklin, Ryan Lemond and Matt Jones perform a special radio show in honor of Jared Lorenzen in front of a live audience at Highlands Athletics in Fort Thomas, Ky., on Thursday, July 11, 2019. Kentucky Sports Radio host Matt Jones and started a fund to help support Jared Lorenzen's family. Kentucky Sports Radio Jared Lorenzen | Albert Cesare / The Enquirer via Imagn Content Services, LLC

Kentucky football fans had a great laugh this Super Bowl season thanks to an unexpected twist in the University of Kentucky Federal Credit Union commercial. In the ad, Sasquatch is telling viewers what will not happen. Matt Jones of KSR appears on screen, and the playful script juggles a few outrageous ideas—like Matt Jones rooting for the Cardinals by throwing up the L's up and getting a spit take out of Ryan Lemond; and Koby Brea trading the court for the canvas (definitely not real, fans hope anyway). See the commercial here Fans of Super Bowl commercials usually love the humorous ones, and this was no different.

This clever blend of humor and the sports world isn’t the only memorable moment from the first half of the game. Fans also enjoyed some of the best Super Bowl commercials that made them laugh or think.

Commercial Highlights

  • Music super start Seal rocking a Mountain Dew ad as a seal riffing off his famous Kiss on a Rose
  • Eugene Leavy’s fun spot for Little Caesar's where his eyebrows get blown off by a pizza puff and travel around ultimately being worshiped by wooly worms.
  • A poignant cancer awareness ad from Pfizer which was Perhaps the most meaningful came ad in the first half. The commercial started in a hospital with a child getting treatment. Pfizer said they are working to make at least 8 cancer breakthroughs by 2030. As the commercial goes on we see various photos and the child ringing the bell after being declared cancer free.
  • Other noticable ones are from He Gets Us featuring opposing viewpoints coming together, and a great ad from Stop The Hate featuring Tom Brady and Snoop Dogg trading one liners.

The UK Federal Credit Union ad perfectly captures the spirit of the Super Bowl: it entertains, it surprises, and it delivers a message that is clear. For Kentucky football fans, it’s a reminder that while outrageous ideas make for a good laugh. Did you happen to catch it, and what was your favorite?

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