The Kentucky Wildcats have added some serious swag to their pregame routine, unveiling new warm-up gear from Drake’s NOCTA line with Nike. The sleek design, featuring Kentucky blue as the dominant color with a crisp white stripes, is turning heads—and not just on the court.
Thank you @Drake and @OfficialNocta for the 🔥 new gear. pic.twitter.com/pU1YFJbgWs
— Kentucky Men’s Basketball (@KentuckyMBB) December 13, 2024
Of course, no big reveal in 2024 is complete without a TikTok moment, and the Wildcats did just that. Complete with a team dance set to the Yeah Yeah Yeah's Maps, the team showcased the new gear in a short video filled with energy, personality, and plenty of dance moves. I am getting older so the TIKTOK trends have really passed my generation by, so I don't really know the moves, but hey if the kids are having fun, its alright with me. Lamont's social media game is on point.
Kentucky sporting new NOCTA Kentucky warm-ups 🔥 pic.twitter.com/tUdFUiizaq
— Tristan Pharis (@TristanUda) December 13, 2024
In other news, if you too did not know what NOCTA meant, well let's let Drake tell us. NOCTA is all about people who work better at night. Drake said it is “characterized by the type who are on the road all day, all night.” So, basically this generations No Sleep Til Brooklyn.
Drake and Nike launch new NOCTA label inspired by his nocturnal workflow. 🌃 pic.twitter.com/9mxPdLACK9
— Nice Kicks (@nicekicks) December 2, 2020
The warm-ups themselves though are nice. They reflect the unique flair that comes with being part of Big Blue Nation. Kentucky blue isn’t just a color; it’s a statement. It symbolizes the history, tradition, and passion of one of college basketball’s most storied programs. Fans often say, Kentucky blue hits different and these NOCTA warm-ups take that sentiment to heart.
The collaboration with NOCTA, Drake’s partnership line with Nike, adds another layer of cool to the Wildcats’ already iconic brand. Known for combining streetwear with athletic performance, the Cats will now have another recruiting tool in the bag.
The last time Kentucky lost to Louisville in Rupp Arena (January 5, 2008), Mark Pope was still in med school. pic.twitter.com/2l7YIsMzZS
— Lee K. Howard ☀️ (@HowardWKYT) December 13, 2024
First look at the new warmups in action will come this Saturday against Louisville.
It’s no surprise the Wildcats leaned into the TikTok trend for the reveal—everything seems to find its way onto the app these days. For big blue nation, this wasn’t just another video; it was a celebration of the program’s ability to stay at the forefront of basketball and culture. Something some said would go away when a certain ex-coach went to Arkansas.