Promotions for fans revealed at Kroger Field
Kentucky football fans know there’s nothing quite like a Saturday at Kroger Field. It’s not just the football — it’s the band, the themed promotions, the doubleheaders with Keeneland, and the little traditions that turn game day into a full-day event.
UK has announced its full 2025 home promotional schedule, giving fans a preview of what to expect before they even find their seats. From honoring Lexington’s 250th anniversary to celebrating the senior class, the themes offer something for everyone — families, students, alumni, and visiting fans.
What to expect:
Early-season energy — The home opener against Toledo (Aug. 30) is packed with community pride and student group participation.
Prime SEC matchups with a twist — Ole Miss (Sept. 6) coincides with the annual Ag Roundup; Texas (Oct. 18) doubles as Homecoming and Family Weekend; Tennessee (Oct. 25) gets a Halloween-night flavor.
Honoring service & tradition — Florida (Nov. 8) will be the annual Salute to Service game, and Tennessee Tech (Nov. 15) will send the 2025 senior class off in style.
Keeneland-Kentucky doubleheaders — Oct. 18 and Oct. 25 offer that perfect fall Saturday pairing.
Season tickets start at $300, with mini-pack packages also available for fans who want flexibility without missing the biggest games. Group discounts are available for many themed days, though some games will have limited availability.
Full 2025 Kroger Field Promotional Schedule:
Aug. 30 vs. Toledo (12:45 p.m. ET)
- 250Lex Day
- Lexington Football Week
- Wildcat Marching Band Honor Day
- Girl Scouts Day
- Cheer Day
- Swim Day
Sept. 6 vs. Ole Miss (3:30 p.m. ET)
Ag Roundup
Sept. 13 vs. Eastern Michigan (7:30 p.m. ET)
- UK Athletics Hall of Fame
- Extra Yard for Teachers
- Boy Scouts Day
- Alumni Band Reunion
- Dance Day
- Faith & Family Day
Oct. 18 vs. Texas (TBA – Night, 6-8 p.m. ET)
- Homecoming
- Family Weekend
- Keeneland Doubleheader
Oct. 25 vs. Tennessee (TBA – Night, 6-8 p.m. ET)
- Halloween
- Keeneland Doubleheader
Nov. 8 vs. Florida (TBA – Flex, 3:30-4:30 p.m. or 6-8 p.m. ET)
- Salute to Service
Nov. 15 vs. Tennessee Tech (1:30 p.m. ET)
- Senior Day
- Youth Sports & Activities Day
- Twirler for a Day
- America Recycles Day
Whether you’re tailgating all morning, hitting Keeneland before kickoff, or bringing the whole family to a theme night, Kroger Field’s 2025 slate has a little bit of everything. Pack your blue, plan your Saturdays, and be ready — the gates swing open August 30.