BBN speaks out with rapid reactions to the House v. NCAA settlement ranging from anger to joy

FInd out how BBN is reacting to the news that college athletes are now paid athletes.
2022 NCAA Division I Men's and Women's Outdoor Track & Field Championship
2022 NCAA Division I Men's and Women's Outdoor Track & Field Championship | Steph Chambers/GettyImages

Love it or hate it, college sports are now pro sports lite

In the days following the House v. NCAA settlement’s finalization, college sports fans flooded platforms like X with a mixture of celebration and concern. The $2.8 billion agreement, which authorizes direct athlete payments and reallocates TV revenue, has struck emotional chords across the spectrum.

Supporters of revenue sports feel vindicated. “Finally, athletes get a piece of the pie they’ve been baking,” one fan wrote, referencing the long fight for compensation. Social media posts hailed the backpay component—$135,000 on average for Power Five football and basketball players—as “long overdue justice” for stars like Caleb Williams and Caitlin Clark, who elevated their sports without sharing in the profits (X, 2025).

But many fans worry the soul of college sports is being lost. “My 2 Cents: NIL is going to destroy Collegiate Sports. At all levels. Not an original take, but Absolute Truth nonetheless.” one user said, criticizing how college sports are now pro sports lite. The move to roster limits instead of scholarship caps has drawn ire from followers of gymnastics, track, and swimming, who fear cuts. “All non-revenue college sports teams will soon become college club sports teams.” read another post, underscoring the perceived inequity and what may become the end of non-revenue sports.

Smaller programs and mid-major fans are equally anxious. With conferences like the Big East who don't have big time football programs, their basketball programs will get flooded with more money. But some schools may be forced to slash athletic budgets. And some bigger schools may just choose to skip investments in any olympic sport.

Sydney McLaughlin-Levrone
Grand Slam Track - Philadelphia | Roger Wimmer/ISI Photos/GettyImages

Think about Abby Steiner, Masai Russell, Sydney McLaughlin-Levrone, or Alexis Holmes who won gold medals in the Olympics. Without colleges will they still develop at the same rate or get the same benefits? Who fills that void and does that mean they will skip college all together? Those and many other questions linger.

Even though the biggest settlement is now done, fans know this is just the beginning of a long and drawn out battle that will be fought not on the courts and fields of sport but the courts of the legal room.

What’s clear is that this moment has struck a nerve. Whether it’s nostalgia for amateurism or support for athlete empowerment, fans are deeply invested in what college sports becomes next. And their voices, echoing across timelines and tailgates, reflect the crossroads at which the NCAA now stands.