Many Kentucky fans on social media were buzzing early today when Wildcat football players and staff were all mysteriously posting some version of the phrase “Why Not?” online. Was it a new recruit? Is that a team slogan? Did it have something to do with UK buying another local Super Bowl ad this year? Well, if you live in Kentucky or watch local TV channels, then you saw the video below during halftime of the Super Bowl.
It’s just another example of Kentucky taking a giant leap forward in supporting and promoting the football program. It doesn’t hurt that the video itself is awesome. If you were a football recruit, especially in the state of Kentucky, how could you not want to put on a Kentucky jersey immediately following that? And the truth is that the ploy worked. Facebook and Twitter went crazy immediately following the ad and numerous recruits weighed in. So, mission accomplished.
I can’t lie, I did have to run that UK commercial back. It got me too hype! #BBN
— Damien Harris (@Damien_D1Harris) February 3, 2014
Not gonna lie that Kentucky commercial earlier was raw.
— cj conrad (@cjconrad1) February 3, 2014
That Kentucky commercial….